A Complete Guide to Elegance on the Snowy Alps
- Jesse Rodrigues
- Jan 18
- 4 min read
Updated: Mar 27

Nestled in the heart of the Austrian Alps, Kitzbühel is not only a picturesque ski destination but also home to one of the most prestigious snow polo events in the world. The Snow Polo World Cup Kitzbühel attracts enthusiasts of the sport, luxury travelers, and winter sports fans alike, offering a unique blend of high-speed competition and sophisticated entertainment. This guide provides a comprehensive overview of the event, tips for first-time visitors, and recommendations for making the most of your time in Kitzbühel. Additionally, we’ll explore what Tyrol offers during the summer months for those seeking adventure and relaxation.
The Event: Snow Polo World Cup Kitzbühel The Snow Polo World Cup is an annual highlight that takes place in January. Held on the pristine snow fields of Kitzbühel, this event is the largest snow polo tournament in the world. Teams from across the globe compete in a thrilling display of skill, speed, and strategy, with the breathtaking alpine backdrop adding an extra layer of charm.
The matches are open to the public, and the atmosphere is electric, combining the excitement of the sport with the allure of luxury. VIP guests can enjoy exclusive lounges, gourmet catering, and a chance to mingle with players and celebrities. For the general audience, there are vibrant viewing areas and plenty of opportunities to soak in the festive spirit.

Kitzbühel’s history dates back to medieval times, but its fame as a winter destination began in the early 20th century. Known for its charming cobblestone streets, colorful alpine architecture, and world-class skiing, the town has evolved into a hub for luxury tourism. The introduction of snow polo in 2003 added another feather to its cap, solidifying its reputation as a playground for the elite.

Where to Stay: Luxury Hotels in Kitzbühel For visitors seeking an unforgettable experience, Kitzbühel offers an array of luxurious accommodations:
Hotel Tennerhof
A boutique hotel with a blend of historic charm and modern amenities. The spa and fine dining restaurant are perfect for unwinding after a day of events.
A-ROSA Kitzbühel
Located near the event venue, this resort features a magnificent spa, a golf course, and multiple dining options. Its elegant design and exceptional service make it a top choice.
Hotel Kitzhof Mountain Design Resort
Known for its contemporary alpine design, this hotel is ideal for travelers seeking style and comfort. The proximity to the town center and snow polo grounds is an added advantage.
Schlosshotel Lebenberg
Set in a stunning castle overlooking Kitzbühel, this hotel offers a unique blend of history and luxury. Don’t miss the panoramic indoor pool with views of the Alps.

What to Do in Kitzbühel During the Event?
Explore the Old Town
Wander through the historic streets of Kitzbühel, lined with boutique shops, art galleries, and cozy cafes. The town’s vibrant atmosphere is especially captivating during the snow polo event.
Skiing and Snowboarding
Kitzbühel is renowned for its world-class slopes, including the famous Hahnenkamm downhill racecourse. Whether you’re a beginner or an expert, the ski areas offer something for everyone.
Visit the Kitzbühel Museum
Delve into the town’s history, including its evolution as a winter sports destination. The museum also features exhibits on local art and culture.
Après-Ski and Nightlife
Kitzbühel’s après-ski scene is legendary. Popular spots include The Londoner Pub for a lively atmosphere and Rosi’s Sonnbergstuben for traditional Austrian cuisine with a view.
Spa and Wellness
Treat yourself to a rejuvenating spa session at one of the luxury hotels or day spas. The alpine setting makes it a serene experience.

Tyrol in Summer: A Paradise for Nature Lovers While Kitzbühel shines in winter, Tyrol transforms into a summer haven offering an array of activities amidst lush green landscapes and clear blue skies. Here are some top recommendations:
Hiking and Mountain Adventures
Tyrol boasts a network of well-marked trails for hikers of all levels. The Kitzbühel Horn and Wilder Kaiser are popular spots offering panoramic views of the Alps. For thrill-seekers, try via ferratas or guided climbing tours.
Cycling and Mountain Biking
The region is a cyclist’s dream with scenic routes through valleys and challenging mountain bike trails. E-bike rentals make exploring accessible for all fitness levels.
Lake Achensee
Known as the “Fjord of the Alps,” Achensee is perfect for swimming, paddleboarding, or simply relaxing on the shore. The surrounding hiking paths are equally stunning.
Paragliding and Adventure Sports
Experience the Alps from a new perspective by paragliding over the valleys. Adventure enthusiasts can also enjoy canyoning, rafting, and zip-lining.
Cultural Excursions
Visit Innsbruck, Tyrol’s capital, to explore the Golden Roof, Ambras Castle, and the Swarovski Crystal Worlds. The town’s mix of history and modernity is captivating.
Alpine Cuisine
Summer markets and alpine huts serve fresh, seasonal dishes. Don’t miss trying Kaiserschmarrn (shredded pancakes) or Speckknödel (bacon dumplings).

Tips for First-Time Visitors:
Book Early: Accommodations and event passes sell out quickly, so make reservations well in advance.
Dress Smartly: The snow polo event is as much about fashion as it is about sport. Opt for chic winter attire, warm layers, and sturdy boots for walking in the snow.
Stay Hydrated: The altitude can be dehydrating, so drink plenty of water, especially if you’re indulging in mulled wine or champagne.
Transportation: Kitzbühel is easily accessible by train from major Austrian cities like Innsbruck and Salzburg. Shuttle services are often available for the event.
Plan for Summer: If visiting in summer, pack comfortable hiking shoes, sunscreen, and layers for cooler evenings.
The Snow Polo World Cup in Kitzbühel is more than just a sporting event; it’s a celebration of luxury, tradition, and the alpine lifestyle. Whether you’re there for the matches, the social scene, or the stunning scenery, Kitzbühel offers an unforgettable experience. Beyond winter, Tyrol’s summer charm provides a perfect escape into nature, with endless opportunities for adventure and relaxation. Plan your visit to this alpine jewel and immerse yourself in the year-round magic of Kitzbühel and Tyrol.